Audience profile for Sports questionnaire:
The audience for the survey we asked were between 10 and 14 years old. They are all female but that was maybe due to the fact that we only asked females. Most of the people rarely buy a magazine but some buy a magazine weekly. They rarely watch sports on tv and some never watch sports on tv. This shows us that the majority are not really into in sports or just don’t like watching it. The majority are interested in sports with 8 people. However, 6 people are not interested in it and again 6 people sometimes watch sports. The majority haven’t really thought about whether they are interested in the Olympics. 5 people don’t really look forward to it and 4 people are looking forward to it and again 4 people are looking forward to only some aspects. So we can gather that our audience of 10-14 yr olds are not really into sports and they haven’t really thought about the Olympics.
I think my audience lifestyle group is Contented conformers. Contented conformers are people who like to act normal and sometimes follow the herd. They are comfortable in their own making. I think this is the lifestyle group that best suited for my audience because they only sometimes have the same answers as everyone else. Also I think this because they are not really being interested in the Olympics that means they are comfortable in their own making and don’t really care.
