This is a positive start Xhesi, you have defined the target audience according to gender and started to look at psychographic profiles.
Target - explore a range of conventions used in the advert and explain what that reveals about the target audience. You need to categorise the target audience using as man demographic and psychographic terms as possible.
Questions to help you achieve your target: You wrote that the advert would appeal to the ‘reformer’ and the ‘explorer’. However, the advert supports traditional values and encourages men to eat traditional food that everyone has tried before so why would it appeal to them? Who would like the idea of maintaining traditional views and trying ‘normal’ food? P
This is a positive start Xhesi, you have defined the target audience according to gender and started to look at psychographic profiles.
ReplyDeleteTarget - explore a range of conventions used in the advert and explain what that reveals about the target audience. You need to categorise the target audience using as man demographic and psychographic terms as possible.
Questions to help you achieve your target:
You wrote that the advert would appeal to the ‘reformer’ and the ‘explorer’. However, the advert supports traditional values and encourages men to eat traditional food that everyone has tried before so why would it appeal to them? Who would like the idea of maintaining traditional views and trying ‘normal’ food?
P