Quench Evaluation

For my print advert I used all the conventions. This includes the main image, a slogan, a logo and masking layers. I cut out my main image, the hands coming out from the bottom, using the quick select tool. I fixed the size of it, increasing and decreasing it, using the scale tool. Afterwards, I copied this layer three times and had them layered over each other to make it look effective. On the first layer I had the original image, on the second layer I made it grey and on the third I masked it using a purple bubbly masking layer. I think I did well at masking the main image however the quick select tool turned out to be tricky especially when you’re cutting out the hands.Masking Layers:

I used the masking tool and my main image to make it look effective. The purple layer was used to represent the taste of blackcurrant within the drink and the bubble effect makes it seem that you are thirsty and want to drink the drink. Also, the effect of the layer makes it eye catching which will bring the audience to see it and be interested by it. It also makes the target audience, which are males, want it because the bubble effect not only makes it look refreshing but also “cool” which our target audience will be aiming for.

Colour Palette:

I used different colours that all fit in will each other effectively to represent this drink. First of all I’ve chosen purple. This is because it represent the blackcurrant taste in the drink which is obviously a purple fruit. This is effective as it makes the audience visualise the blackcurrant and therefore also visualise tasting it. This will then make them thirst and want to try it. The colour purple not only is the colour of the blackcurrant but its also a popular colour with makes between the ages of 17-20 and is considered a “cool” and “outgoing” colour. Therefore this appeals to the target audience. A second colour used is green. This also represents an ingredient in the drink, which is apple. Just like the effect with the purple represent the blackcurrant, the green represents the apple which makes you want to try the drink. The two colours complement each other well as they are both vivid bright colours.

Position of conventions:

There are lots of conventions being used. 1^st of all, the slogan. The slogan is at the top to show its importance because it basically is what the product does and is one of the main things that attracts the audience to the advert. It’s also catchy and therefore rememorable which is useful as it means the target audience can remember the drink if they want to buy it. A second convention is the product itself and this is right in the middle of the poster as it is the most important thing and we want to grab the attention of the audience. It is also quite big which means, again, it will attract the audience. Another convention is the hands at the bottom. They are positioned to be in the air, reaching upwards, towards the drink. This suggest that everyone’s hands will do the same as they want the drink and are all wanting to grab it. It’s also like they are praising the drink as it’s so good. Also they’re a few images of skateboarders “jumping out” as its eye catching and our audience is boys that are “skater” like.