Coca Cola print advert

This advertisement is aimed for any gender but is specifically aimed at older people. This is because they use nostalgia to attract older people to the product. The faces of the famous people on the bottle were around the time of the older generation and therefore the new generation wouldn’t be familiar with their faces. However, it could also be aimed to them because they might believe that if they drink the coca cola, then they would become icons just like the people on the bottle. The psychographic group would be aspirers. This is because they would want to aspire to be famous just like the people on the bottle. Also the resigned as they love happy memories and want to remember old times. This advert makes us feel proud that we had these great icons in our generation and also aspirational as the drink makes us inspire to be like them.

Colour Palette:

The colours used are red and black. The black could represent the “little black dress” which is a timeless classic like the icons on the bottle. This suggests that if you drink it, you will become an icon and never go out of style. The red shows the drink being energetic just like the people on the bottle who were full of energy and achieved great things in their life obviously using that energy. This shows that if you drink it, you will be full of energy and achieve great things. These two colours work well together because they are eye-catching, attracting the audience’s attention.

The Logo:

The logo is obviously the well-known “Coca-Cola” logo which is always on and always the same on every coca cola product. The logo is in the middle so it stands out from the bottles background. The logo, just like the celebrities, is a well-known classic and has been around for years so it is very well recognised. The logo is placed in the middle, surrounded by the celebrities, to show that it too can be iconic.

The Slogan:

The slogan used in this print advert is “A classic never goes out of style.” This shows that the drink is a classic just like the celebrities on the bottle. It also shows that coke will always be “in style” suggesting that it will never leave and it will always be there when you need a drink. It also makes the buyer think that if they buy it they will be “in style” Also the slogan is black relating back to the little black dress and how it is always in style.

Strong Key Image:

 

The main image is the bottle with all the iconic faces on the bottle. This appeals to both the older and younger generation. Older because they feel nostalgic towards the drink and they remember old times and memories whereas the younger generation will want to inspire to be like the celebrities. Its also very interesting which makes it eye catching as the collage of faces are interesting to look at.

 

I think the conventions help greatly with selling the product as it appeals to a wide range of audiences which help more products get sold and therefore more money that the company earns.