Wednesday, 27 March 2013
Friday, 15 March 2013
Evaluation about meeting minutes
I think that I interacted with the group and contibuted lots of ideas. If I agreed or disagreed with someone else in the group I would tell them and see if we could compromise. For example, some of the members in our team thought it should be for the older generation where as some thought it should be for the younger generation. We decided to have 3 target audiences that had a wide range with both the younger and older generation. We didnt have any major disagreements which is good, we all worked well in a team. We came up with loads of ideas and contirbutions. As a scribe, I managed to time up all our ideas into the meeting minutes and understood everything. To improve, I could have typed quicker and more corrrectly and gramatically but I think that was due to the fact I was tring to type quickly, and we checked over spelling and grammar at the end. I think im working at a Merit because I did have lots of ideas however, I could have described them in more detail.
Meeting Minutes McFly
Date: 13/03/13
Present: Everyone except Lauren Young
Item (what
you are discussing)
|
Actions
(ideas that were discussed with final decisions highlighted in yellow)
|
What we will be putting in our print
advert
|
X.A said that we should use the colours red as the song is about
love and will attract to the audience, also red is a unisex colour so will
appeal to both men and women.
K.K agrees but thinks we should also use another colour
L.W.I thinks we should use bright colours to show that its really
easy and it makes you happy
|
Who our audience is
|
A.K thinks that 20-30 year olds should be the target
audience
K.K disagrees because the older generation wont be
attracted to them and find them very appealing
X.A agrees with K.K because the music of McFly is more
of a younger generation
L.W.I agrees but also for the older generation because
they might want to feel young again and nostalgic
K.K compromises and suggest that we do 15-25 as it’s a
good wide range of audience
L.W.I thinks that the audience should also be 15-25
because they will want to be like McFly and want to be successful like them
and achieve something.
X.A thinks that the audience will also be appealing to
children because they might look up to them and enjoy their poppy music
A.K agrees because some older people don’t spend time
listening to music and children do so it will appeal for them.
K.K young males may like them because they grew up with
them
X.A agrees because they will inspire to be like them
however, McFly is more for women as they are a young boy band and are trying
to attract girls
K.K also agrees that it’s for girls as the men in McFly
are attractive and will obviously be appealing
|
Advert idea 1 – website advert (banner)
|
X.A I think it should be featured on YouTube because McFly
are a boy band and therefore music is their career. So, this is why I think
it should be on YouTube because YouTube is a popular website used mostly to
listen to music.
K.K agrees but thinks it should also be on Facebook
because it’s really popular and most people go on it. 15-20 year olds will be
attracted to this because it’s social media so they will think its popular.
L.Y
thinks that the technique used
should be humour because it will appeal to the younger side of that audience
and appeal to the fact that they are young and energetic
K.K agrees because she knows from experience that 15-20
year olds have a lot going on in their life at this point and humour could
relax them.
|
Advert idea 2- tv advert
|
L.W.I thinks it should be on MTV as it is a music channel
and McFly make music. Also the target audience for MTV is for teenagers and
young adults and this is also the target audience for McFly so it all fits in
A.K agrees because most songs feature
on music channels so it’s well suited for McFly
X.A thinks that it should also be featured on e4 because
that channels has loads of comical TV shows which are mainly targeted for
women, like McFly, and also if McFly feature on e4, they will think McFly are
funny guys and therefore they will think it’s genuine.
K.K this could be for 20-25 year olds because they are
most likely to watch the comedy shows featured on e4.
L.Y thinks that the technique used for this should be
nostalgia because 20-25 year olds grew up listening to McFly and will want to
be reminded of their past. She also thinks that the advert used should be an
interview type of advert for about 30-40 secs and then go to a bit of the
song saying its released now.
|
Advert idea 3- Print advert
|
X.A thinks that the print advert will appeal to
children because children go out and play with their friends so along the way,
if they see a print advert on a billboard, they will be attracted to it and
tell their mum or friends or whoever they’re out with. Also the colours will
attract them as they are bright and eye-catching.
L.Y thinks it shouldn’t be a billboard but in a children’s
magazine because they’re more likely to see it in a magazine rather than a
billboard.
K.K agrees because children take more notice of
children’s magazines than billboards.
L.W.I thinks that they should put some environmental
friendly content in the magazine to make McFly look like good, genuine people
so then their parents will think that McFly will be good for their children.
L.Y says that the technique used for children should be
shock because they will be impressed by McFly and think they are “cool”
A.K thinks the psychographic group for the magazine
should be aspirers because the children will aspire to be like McFly.
L.Y agrees but also thinks explorers
because they want to try new things.
|
Tuesday, 12 March 2013
Wednesday, 6 March 2013
Maroon 5
Maroon
5 catwalk concert- Victoria’s secret:
Men- they want to buy the song so then they can get a
woman that is like a Victoria’s secret model- aim to get a sexy woman
Woman- want to buy the song so they can get a nice figure
and aim to be like the models but also so they can get a rock star boyfriend
(Adam Levine)
The target audience is for adults as the lingerie is
expensive so not a lot of children have the money for it! Upper class-Middle
class audience
An alternative interpretation is that people will be put
off as they will feel uncomfortable and “fat” as they don’t have a body like
that.
The technique is reward because men get woman and women
get a sexy figure and a boyfriend.
Album
cover:
Black and white because it reminds us of the 60s
(nostalgia). It’s a tribute to Mick Jagger. Trying to associate themselves with
the 60s and the rolling stones so older people can be attracted to it. The
older generation will be happy that Maroon 5 remember that kind of music and
appreciate it as not many people nowadays remember it.
The orange on the album cover could be there to update
the black and white image and make it seem exciting. Also the orange is a happy
and joyful colour.
Maroon 5 are the more important and main artist in the
song so they are at the top. However, Christina Aguilera is at the bottom as
she is only featuring in the song.
When people in their 20s see Christina, they will remember
their childhood as they were teens back then when she was most famous.
Maroon
5 news article:
Found on a website (MTV) this means that the target audience
would be young adults/teens.
Only Adam Levine is being interviewed, he’s the focus.
They show a picture of him being topless which makes the women feels attractive
to him. Appealing to girls who like looks rather than the music. Trying to make
him look like a pin-up so young teenage girls will want to have a poster of him
on their wall. Males will also like him as he has tattoos which will make men
think that he’s manly and want to listen to his music because he’s cool!
Friday, 1 March 2013
Coca Cola print advert
This advertisement is aimed for any gender but is
specifically aimed at older people. This is because they use nostalgia to
attract older people to the product. The faces of the famous people on the
bottle were around the time of the older generation and therefore the new
generation wouldn’t be familiar with their faces. However, it could also be
aimed to them because they might believe that if they drink the coca cola, then
they would become icons just like the people on the bottle. The psychographic
group would be aspirers. This is because they would want to aspire to be famous
just like the people on the bottle. Also the resigned as they love happy
memories and want to remember old times. This advert makes us feel proud that
we had these great icons in our generation and also aspirational as the drink
makes us inspire to be like them.
Colour Palette:
The colours used are red and black. The black could
represent the “little black dress” which is a timeless classic like the icons
on the bottle. This suggests that if you drink it, you will become an icon and
never go out of style. The red shows the drink being energetic just like the
people on the bottle who were full of energy and achieved great things in their
life obviously using that energy. This shows that if you drink it, you will be
full of energy and achieve great things. These two colours work well together
because they are eye-catching, attracting the audience’s attention.
The Logo:
The logo is obviously the well-known “Coca-Cola” logo which
is always on and always the same on every coca cola product. The logo is in the
middle so it stands out from the bottles background. The logo, just like the
celebrities, is a well-known classic and has been around for years so it is
very well recognised. The logo is placed in the middle, surrounded by the
celebrities, to show that it too can be iconic.
The Slogan:
The slogan used in this print advert is “A classic never
goes out of style.” This shows that the drink is a classic just like the
celebrities on the bottle. It also shows that coke will always be “in style”
suggesting that it will never leave and it will always be there when you need a
drink. It also makes the buyer think that if they buy it they will be “in
style” Also the slogan is black relating back to the little black dress and how
it is always in style.
Strong Key Image:
Subscribe to:
Posts (Atom)