Compare commercial and non-commercial
radio
Commercial radio is a radio station that has adverts
included into its shows. However, non-commercial radio has no adverts.
Commercial radio is therefore funded by companies of the product paying the
radio show to broadcast their advert. This is how commercial radio gets funded
and how they then can pay for their shows. On the other hand, non-commercial
such as the BBC gets funded by the TV license. Everyone who owns a TV, in
Britain, has to pay for the TV license because the BBC was created to educate
viewers so it’s for our own benefit. Therefore, the money the BBC gets from
people paying the TV license is used so they can pay for their shows. The advantages of being a commercial
radio station money-wise are that a big company can pay the radio station to
advertise their adverts for a long period of time which overall results in a
lot of money. Also, commercial
adverts have a constant stream of money because they are always getting paid
for different adverts at different times. However with non-commercial stations,
they get paid a massive amount of money all at once so they need to spread it
out which is harder for them to manage their money. However, an advantage of
being a non-commercial station financially is that you are always guaranteed
money because everyone in Britain pretty much has to pay the TV license
therefore you are always in a safe place as you are always going to have money.
Whereas with commercial adverts, they are not always guaranteed adverts or very
big amounts of money.
The ethos of BBC radio 1 is “To enrich people’s lives with
programmes and services that inform, educate and entertain.” Whereas choice FM
has the ethos “Choice FM's website
is the place for listeners to discover new music, interact with DJ’s and other
young” They are quite similar because both state the intentions that each radio
station has and what their purpose is. However, they are different because BBC 1 has a more formal
message and is more in the section of education whereas choice is mainly for
entertainment purposes and is more “street” like. I think the better ethos is
BBC 1 as its short but sticks in your mind and simply tells you the purpose of
their station. Whereas choices ethos was very long and I just shortened it.
People might not remember choice ethos as it’s too long and also whilst
reading, they may have just ignored it and moved on because they lost
interest. I think they both live
up to their ethos quite well. BBC does indeed educate and entertain their
audience and choice does play new music and therefore allow the audience to
communicate with the DJs. I do think that choice lives up to its ethos more
because they attract listeners from their target audience which is proof that
they’re are living up to it. With BBC their ethos say to educate however Chris
Moyles and now Nick Grimshaw do not educate but instead make jokes and say
funny stories which is more of an entertainment content.
The target
audience of BBC radio 1s is 15-29 (although they reached an average of 33) which
is very similar to choice FMs target audience of 15-40 even though most of the
listeners are more towards the lower scale of teenagers and young adults. They are similar because most of their
listeners are teenagers and young adults. However, their audience is different because choice FM provides more urban music to appeal
with their target audience whereas BBC radio has more mainstream music with a
wide range and variety to attract a large range of listeners. BBC used to have more than 6 million
listeners when Chris Moyles presented the show whereas now it has dropped to
5.5 million since Nick Grimshaw has been presenting. Although this has
happened, BBC radio still has more listeners than choice which has around
500,000 listeners. Although BBC
radio 1 has more listeners, Choice FM attract more of their target audience
with achieving their target of attracting teenagers whereas BBC radio has a
target of 15-29 when in fact their average is 33 years old. This therefore
means that Choice is more successful I attracting their target audience.
