Radio 1=
Targets a
range of young listeners with a mix of contemporary music and speech. Target
audience is 15-29 year olds but also has some programming for younger
teenagers. Range of new music and emerging artists. Relevant news and
documentaries also provided for young adults.
BBC got rid
of Chris Moyles in the attempt to have young listeners with new presenter Nick
Grimshaw. Chris attracted people that were much older than the initial target
audience so Nick came in to hopefully attract a younger rang of listeners.
However, Nick Grimshaw actually reduced the number of listeners with the lowers
listeners it’s ever been since 2003.
Could you argue that the number of listeners that they have lost is because these listeners were not part of the intended audience of Radio One?
ReplyDeleteWhat do you think is more important? Having a lot of listeners? Or having an audience
that matches the content of your programme, and is the specific audience you are trying to reach?