mcfly

Maroon 5

Maroon 5 catwalk concert- Victoria’s secret:

Men- they want to buy the song so then they can get a woman that is like a Victoria’s secret model- aim to get a sexy woman

Woman- want to buy the song so they can get a nice figure and aim to be like the models but also so they can get a rock star boyfriend (Adam Levine)

The target audience is for adults as the lingerie is expensive so not a lot of children have the money for it! Upper class-Middle class audience

An alternative interpretation is that people will be put off as they will feel uncomfortable and “fat” as they don’t have a body like that.

The technique is reward because men get woman and women get a sexy figure and a boyfriend.

 

Album cover:

Black and white because it reminds us of the 60s (nostalgia). It’s a tribute to Mick Jagger. Trying to associate themselves with the 60s and the rolling stones so older people can be attracted to it. The older generation will be happy that Maroon 5 remember that kind of music and appreciate it as not many people nowadays remember it.

The orange on the album cover could be there to update the black and white image and make it seem exciting. Also the orange is a happy and joyful colour.

Maroon 5 are the more important and main artist in the song so they are at the top. However, Christina Aguilera is at the bottom as she is only featuring in the song.

When people in their 20s see Christina, they will remember their childhood as they were teens back then when she was most famous.

Maroon 5 news article:

Found on a website (MTV) this means that the target audience would be young adults/teens.

Only Adam Levine is being interviewed, he’s the focus. They show a picture of him being topless which makes the women feels attractive to him. Appealing to girls who like looks rather than the music. Trying to make him look like a pin-up so young teenage girls will want to have a poster of him on their wall. Males will also like him as he has tattoos which will make men think that he’s manly and want to listen to his music because he’s cool!

Coca Cola print advert

This advertisement is aimed for any gender but is specifically aimed at older people. This is because they use nostalgia to attract older people to the product. The faces of the famous people on the bottle were around the time of the older generation and therefore the new generation wouldn’t be familiar with their faces. However, it could also be aimed to them because they might believe that if they drink the coca cola, then they would become icons just like the people on the bottle. The psychographic group would be aspirers. This is because they would want to aspire to be famous just like the people on the bottle. Also the resigned as they love happy memories and want to remember old times. This advert makes us feel proud that we had these great icons in our generation and also aspirational as the drink makes us inspire to be like them.

Colour Palette:

The colours used are red and black. The black could represent the “little black dress” which is a timeless classic like the icons on the bottle. This suggests that if you drink it, you will become an icon and never go out of style. The red shows the drink being energetic just like the people on the bottle who were full of energy and achieved great things in their life obviously using that energy. This shows that if you drink it, you will be full of energy and achieve great things. These two colours work well together because they are eye-catching, attracting the audience’s attention.

The Logo:

The logo is obviously the well-known “Coca-Cola” logo which is always on and always the same on every coca cola product. The logo is in the middle so it stands out from the bottles background. The logo, just like the celebrities, is a well-known classic and has been around for years so it is very well recognised. The logo is placed in the middle, surrounded by the celebrities, to show that it too can be iconic.

The Slogan:

The slogan used in this print advert is “A classic never goes out of style.” This shows that the drink is a classic just like the celebrities on the bottle. It also shows that coke will always be “in style” suggesting that it will never leave and it will always be there when you need a drink. It also makes the buyer think that if they buy it they will be “in style” Also the slogan is black relating back to the little black dress and how it is always in style.

Strong Key Image:

 

The main image is the bottle with all the iconic faces on the bottle. This appeals to both the older and younger generation. Older because they feel nostalgic towards the drink and they remember old times and memories whereas the younger generation will want to inspire to be like the celebrities. Its also very interesting which makes it eye catching as the collage of faces are interesting to look at.

 

I think the conventions help greatly with selling the product as it appeals to a wide range of audiences which help more products get sold and therefore more money that the company earns.

Quench Evaluation

For my print advert I used all the conventions. This includes the main image, a slogan, a logo and masking layers. I cut out my main image, the hands coming out from the bottom, using the quick select tool. I fixed the size of it, increasing and decreasing it, using the scale tool. Afterwards, I copied this layer three times and had them layered over each other to make it look effective. On the first layer I had the original image, on the second layer I made it grey and on the third I masked it using a purple bubbly masking layer. I think I did well at masking the main image however the quick select tool turned out to be tricky especially when you’re cutting out the hands.Masking Layers:

I used the masking tool and my main image to make it look effective. The purple layer was used to represent the taste of blackcurrant within the drink and the bubble effect makes it seem that you are thirsty and want to drink the drink. Also, the effect of the layer makes it eye catching which will bring the audience to see it and be interested by it. It also makes the target audience, which are males, want it because the bubble effect not only makes it look refreshing but also “cool” which our target audience will be aiming for.

Colour Palette:

I used different colours that all fit in will each other effectively to represent this drink. First of all I’ve chosen purple. This is because it represent the blackcurrant taste in the drink which is obviously a purple fruit. This is effective as it makes the audience visualise the blackcurrant and therefore also visualise tasting it. This will then make them thirst and want to try it. The colour purple not only is the colour of the blackcurrant but its also a popular colour with makes between the ages of 17-20 and is considered a “cool” and “outgoing” colour. Therefore this appeals to the target audience. A second colour used is green. This also represents an ingredient in the drink, which is apple. Just like the effect with the purple represent the blackcurrant, the green represents the apple which makes you want to try the drink. The two colours complement each other well as they are both vivid bright colours.

Position of conventions:

There are lots of conventions being used. 1^st of all, the slogan. The slogan is at the top to show its importance because it basically is what the product does and is one of the main things that attracts the audience to the advert. It’s also catchy and therefore rememorable which is useful as it means the target audience can remember the drink if they want to buy it. A second convention is the product itself and this is right in the middle of the poster as it is the most important thing and we want to grab the attention of the audience. It is also quite big which means, again, it will attract the audience. Another convention is the hands at the bottom. They are positioned to be in the air, reaching upwards, towards the drink. This suggest that everyone’s hands will do the same as they want the drink and are all wanting to grab it. It’s also like they are praising the drink as it’s so good. Also they’re a few images of skateboarders “jumping out” as its eye catching and our audience is boys that are “skater” like.

quench poster

 

This is my advert for an apple and blackcurrent drink. The target audience are 17-20 year olds male who are the typical "skater" boys. I have included all the convetions and added masking.To improve I have to add a backround.

 

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